Search Camp Pics

Blog Camps in Delhi & Bengalore.

The Indian Blog and New Media Society is pleased to invite you to the latest editions of the New Media and Blog Camps in March 2009 in Delhi and Bangalore. Read on to know more about the same - and sign up to attend and/or speak at the event.

What is New Media & Blog Camp?
The event is an unconference where a relevant audience comes together to talk about/ discuss/ rant/ brainstorm/ share opinions on all possible subjects related to new media and blogging. BarCamp style, these are open events where anyone may sign up to attend and choose to speak on a topic of common interest.

This is the second edition of the event in Delhi and the first in Bangalore. These events do not follow any schedules, and may occur once a year or every few months depending on when volunteers come together and take the initiative.

Who is organizing the event
The event is being organized by the Indian Blog and New Media Society (www.ibnms.com), the umbrella body for this space in India.

Attendees
These events are attended by many kinds of people, each with their own interest in this space. These include, besides others:

• Users, content creators and publishers of new media and blogs
• Individuals and companies providing services in this space
• VCs, Angel Funds and other investors
• Techies
• Journalists looking to or already using new media as an outlet for their work
• Consumers and readers of new media and blog
• PR, Advertising and Communications industry
• Social Media practitioners and users

There is no restriction on anyone participating nor is there an entry fee. Total audience size is expected to be 300, an optimum number to allow for quality discussions.

Schedule
Delhi: March 7
Bangalore: March 14 (and March 15 too probably)

Links:

Delhi Event Wiki: http://wiki.ibnms.com/BlogCampDelhi2
Bangalore Event Wiki: http://wiki.ibnms.com/BlogCampBengaluru

ME & My Team in Palace on Wheels...! ( Champion cruiser)

This Was My trip to Mysore in Champion Cruiser
















The Web/SEO Team















I am in front of office















Me & Inder ..! Best SEO partnership
















Just relaxing.



Best SEO triplet its me, prakash & lohith




Our Champion Deepak out there ( Changing the video)



Sudarshan Sugas & Prakash Relaxing...!




My team In ZOO...!




Relaxing After a Long Journey....! Inder & kiran



Our Champ Lohith Is Thinking deeply...!

Champion Cruiser, really Palace on Wheels...!
i Enjoyed A lot....!

Webmaster Conference at Bangalore Google Office

Google India is organizing a conference for webmasters (and bloggers*) at their Bangalore Office on February 28 to help you with your webmaster related questions and how you can leverage Google tools to improve your site’s performance.

The full day event, known as Search Masters ‘09, will include presentations and interactive sessions with Google’s Search Specialists and Product Managers including Adam Lasnik (search evangelist at Google) and Rajat Mukherjee of Google Custom Search.

Here’s a complete list of topics that will be covered at Google Webmaster’s conference:

• Webmaster Central and Best Practices: Understand the webmaster resources that Google offers and how to find help for your site through them.
• Webmaster Help Forum: Learn about the community where you can find answers to your Search and Webmaster related questions.
• Google Custom Search: How to harness the power of Google to create a search engine tailored to your needs and interests.
• Building Mobile Friendly Websites: Find out why there is a need for mobile friendly websites and learn how to go about building them.
• Google Analytics and Website Optimizer: Learn how you can gather, view and analyze data about your website traffic.

The webmaster conference is a free but invite-only event. Google India has sent invitation emails to some India webmasters (and bloggers*) who in turn can request an additional invite from Google and pass it on to their friends.

So if you know someone who has already received an invite for this conference, he may help you secure an invite by passing on your request to Google India.

Finally SearchCamp has arrived..! 28th February & 1st March 2009

Finally the dream of all SEO Professional's Came true Because of Ezhil Raja, Syed Nazir Razik & Their friends..
All SEO's Must be Thank full To Ezhil Raja & Co for their hard work In organizing Search Camp..!

First Edition of Search camp was Huge Success.!
We Should not forget the Sponsors They have done a great Job..!

Here are more details...!

SearchCamp is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about search engine advertising, including optimization and marketing issues. The event is scheduled for the 28th February & 1st March 2009.

This is the second edition of the event and the first edition happened during 6th & 7th of October 2007, at Tidel Park, Chennai. SearchCamp will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.

Why Search Camp..?

Because search marketing is one of the most if not THE most accountable forms of advertising your business today.

So what are you doing about capturing search traffic for your business?

• Do you rank for the keywords that are mission critical to your business?
• Have you optimised your local listings for maps and mobile search?
• Have you optimised your corporate videos for search?
• Do you optimise your corporate blog?
• Have you trained your technical staff in good SEO practice?

We could keep asking questions, the one you need to ask yourself is this - Are you happy with your return on investment from search marketing?

If not, then you need to attend SearchCamp 2009, India’s leading search marketing Conference.

Topics To be Discussed in The 2 day Camp.

Day 1 of SearchCamp will focus on Organic Search, and Day 2 on Paid Search. Following are the broad areas of content that will be covered during this edition of SearchCamp. Exact sessions can be found here - Sessions

Organic SEO

• Keyword Research
• Onpage Optimization
• Converting SEO Traffic
• Technical Issues for Developers
• Copywriting
• Brand Building
• Link Building
• Local Search Tactics

Paid Search

• PPC Keywords & Bids
• Landing Page Strategies
• Automated Bid Management
• APIs
• Tracking Conversions

Social Media Marketing

• Hot Trends
• Online Reputation Management

Web Analytics

SEM Careers

For more information:

Ezhil Raja 98840 54506 ezhil@searchcamp.in / Syed Nazir Razik - 98842 08327

Thank You Guys For making it to Happen Again.!

Some Extremely Wrong Words in Email Marketing.

In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing Minute blog. "It includes words that traditionally have been touted as buying trigger words … [and] … copywriting 101 tips that have been passed down for ages." For instance:

Free. While "free" will grab anyone's attention in a down economy, it'll also attract the unwelcome notice of an ISP's spam filter. According to Gunelius, reaching a recipient's inbox is more critical than ever, and you shouldn't risk having your email consigned to the spam folder. "Replace 'free' with 'complimentary' or 'gratis' to sneak by spam filters without compromising the effectiveness of your message," she recommends.

Very and Really. In most cases, these two add nothing to your copy except unnecessary filler—deleting "very" or "really" will likely improve a sentence's flow and impact.

Drinkability. If you're one of Budweiser's competitors, you shouldn't even consider a word around which the brewer has built an entire campaign; likewise, steer clear of words your customers will also associate with your competition. "Instead," she suggests, "differentiate your product and business with unique copy and messages that your target audience is likely to respond to."

How Do Meta Tags Work?

Meta Tags do not affect the appearance of a web site and are not visible when you look at a Web page, but they provide information regarding the content of the site. Meta Tags are used primarily by search engines that scan through the programming code and text of each page.

When you submit a web site to a search engine, that search engine sends out a robot called a "spider" or "crawler". This robot is a program that looks at your site, decides if it will be indexed, and then (if you're accepted) looks through your web page more thoroughly before finally indexing it into a specific search engine database.

It is during this stage that having properly written Meta Tags is important. If the spider or crawler encounters optimized Meta Tags on your home page it will have a much easier time when looking at the rest of your site. Meta Tags make the spider's job easier by providing the spider the information it is looking for such as, keywords, a description, rating, and other variables.

What’s The UK’s Most Popular Browser?

Hitwise have released some data which quantifies something that I’ve thought for quite a while: for many people Google has now replaced the address bar as the primary way of navigating the web, even when they know the address they wish to get to.

Hitwise’s stats suggest that in May of this year:

88% of searches for the top 2,000 search terms in the UK were branded in nature, up from 81% in 2007 and 66% in 2005.

and whilst it’s a very high percentage, the more I think about the less surprised I am. On a daily basis I see very literate web users typing the name of a brand or website into Google when they want to reach the site in question, even when the web address is utterly obvious, or one that they surely know.Howver there may be another factor in play and one which I’m guilty of: if you use Firefox (which more & more of us do) then the address bar actually performs Google searches for you: try typing face into the Firefox address bar if you don’t believe me. This has now become my default method of browsing and I wonder how many others share my habits.

Hitwise also go on to list the most searched for brands and whilst they may be struggling to work out how to make enough money to justify their valuations, as far as British internet users are concerned it seems that the social networks are still the place to be, with Facebook, bebo, YouTube & MySpace all featuring in the top 10.

So what does any of this mean for brands that don’t feature in this list? Well, for a start it suggest that, if you can prove an ROI, bidding on your competitors’ brand names may be something that you should really be considering (even if it’s a method we don’t necessarily agree with - at the end of the day business is business.)

Admittedly Google’s quality score often makes it difficult to keep the CPC at a level where it’s worth doing but if I were competing with Amazon, eBay or Argos (all listed in the top 10) I’d be investing in research to prove why my service was better than theirs and then creating content detailing this and using these as landing pages for ads on searches against these brand names.

It also shows how vitally important it is to make sure that you are optimised for your brand name. This may sound utterly facile, but I’m regularly astounded by brands that don’t rank for their own name. This often happens when companies decide to re-brand and come up with a new name that is also used by companies in a million other sectors or which has a plethora of different meanings. And this is an especially dangerous move to make as re-branding often also involves changing domains, which brings with it all the pain of Google’s Sandbox, which I’ve seen in action far too many times, no matter how much some people deny its existence.

The one thing that really disappoints me about this data is that it doesn’t back-up the old story that suggested that the most popular search term on Google was Yahoo, and vice versa.

What is Online Reputation Management.

Online reputation Management means When you search your name/company name and when the result will come up with a negative result. An abuse or some Negative comments on a sleazy site.

This has become a Regular news in todays World...! Number of UGC (User Generated Content) sites is increasing these days, the chances of your online reputation getting damaged is also high. ORM is important for companies and people these days. There Are ome Simple Solutions to Over Come..!

1 Analyze Top 10 websites which is Linking to your Site.

2 Start submitting in Social media sites..!

3 write some good Article & Start promoting It.

4 Try the maximum to get a one way link from high ranking sites.

5 Start blogging